Rebelling against the Norm!

W_H_R_Dress_Blue_Floral_XCHello and welcome to our first alternative blog.

This blog is for people who want to look different, be unique and stand out from the crowd in a stylish but alternative way.

So the first question is, what is alternative fashion?  Well, it is a term that is used to describe a type of clothing or style that is not mainstream or commercial fashion.  For instance: gothic, steampunk, emo, rockabilly and vintage clothing, can all be described as alternative fashion.

Alternative Rebellion is a family run business based in Northamptonshire and was established back in 2004. Having had massive success selling funky dancewear and 80’s neon styled clothing, they have now moved from that side of the business to focus more on styling, designing and creating their own alternative fashion brand and online store.

balloon_dress_1This is a store like no other on the High Street or online, it is certainly a far cry from the “fast fashion” that seems so popular today.  As well as stocking some exclusive online brands such as Cold Heart, Purplish London, Banned, Jawbreaker, Voodoo Vixen, Spiral, Hearts and Roses London and Collectif, 
they also manufacture their own garments, including exclusive wiggle dresses through a company called Insanity. You have to see the designs on these dresses to understand how fantastically unique that they actually are, and they are entirely exclusive to Alternative Rebellion. 

Where else would you find a retro fruit pattern with ants or 2 skeletons kissing, retro hot air balloons, skeleton butterflies and many more designs?


The whole ethos about this brand is that it is “different” and rebelling against the norm of mainstream fashion, hence the reason for the brand name and title to this blog. The idea behind this is that the clothing is not Season specific and can be worn all year round.  You are just as likely to find dark gothic colours in the Summer as you are likely to find light patterned floral print clothing in the Winter and with the website being updated weekly there is no doubt that a truly unique look can be created. 

car 1This brand is also closely related to motorsport with Martin not only being one-half of Alternative Rebellion and the official photographer for the brand, but he is also a photographer for Short Circuit Motorsport and Molly the fabulous blonde siren model is also a Trophy Girl.  So look out for future blogs with classic vintage cars and pin-up style modelling.

We have so much to share with you in our future blogs: behind the scenes footage, interviews with the models and maybe even a sneak peek at some classic vintage cars.  We will also be sharing lots of alternative fashion advice – how to wear the look: to the office, to a wedding to the Christmas party alongside make-up tips and hair styling ideas.  We literally cannot wait to get started.

In the meantime, you can find us on Facebook and Twitter where we share daily updates.

Until next time …